project: GAM 2024 - 2028
a coolab.ai x the foresight studio project

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Generative AI represents a turning point for humanity and industries. For better or for worse, it marks the end of an era and the beginning of a new one. The comfort of the known, thinking all will be fine, cannot be taken for granted. Uncertainty made itself evident and tangible at different levels, triggering new issues, risks, challenges, and possibilities. The rise of generative AI fires the starting gun in a race against time with a disruptive technology that even experts freely admit that they don’t fully understand. In combination with augmented technology, and the metaverse, they will be the transformational technology forces for decades.

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For nearly three decades, we have pioneered foresight methodologies. With our foresight teams, we have meticulously researched weak signals and manifested them into macro forces of change. We have produced dynamic scenarios that result in the creative destruction of old industries and the creation of new ones. We've helped Fortune 500s to navigate and prosper from these disruptive forces. This project aims to help executives discover critical insights, shape business strategy, and initiate strategic action to take on the future, today.

To understand how GAM (generative Ai / augmented reality / metaverse) will shape our futures, we created the GAM report. This GAM Foresight Report provides future scenarios and identifies new opportunities for growth and potential collaborations that are in and adjacent to your business. We also highlight emerging or atypical threats across most industries and business models.

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Discontinuities are the unanticipated events that can suddenly shift the landscape in an industry or for a company, requiring an immediate response either to mitigate loss or to capture opportunity. GAM is enabling these discontinuities; to do more than just react, organizations need to look much further and shape what’s next. Instead of sleepwalking into a future and reading outdated trends, this project takes a human-first approach to innovation in a vast sea of technocratic ideologies, myopic shareholder-only thinking, and corporate inertia. Because the truth is, the best way to sustainably create new business and social value — as well as breakthrough products and experiences — is to focus on the humans.

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This GAM strategic foresight project was created by former Idea Couture CEO/co-founder Idris Mootee and the team from The Foresight Studio, after 2,000+ hours of scanning. It is considered the most comprehensive strategic foresight toolkit. It includes all the Weak Signals, Frameworks, Scenarios, and Tools required to conduct future-looking exercises within your organization or your clients. It will help you to make robust decisions for the future in times of data overflow and volatile and highly dynamic environments. It can be used to fill imagination gaps, solve alignment issues, and develop critical strategic questions for your organizations. It is also in humanity’s collective interest that we develop these strategic futures.

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Got Questions?
Email us at foresight@coolab.ai